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Kia Optima Ranks Higher Than Honda Accord

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Recent Consumer Reports rank the Kia Optima midsize sedan ahead of the Honda Accord. Kia is gradually making its way to the top of the leaderboard and is proud of its current ranking.

The crisp handling and quick steering were just a few of the major perks of the Optima, which helped with its ranking against the other midsize sedans in the category.

Check out the current selection of Kia Optima inventory at your local Russ Darrow Kia location!

Move Over Toyota: Kia's Moment May Have Finally Arrived

Here’s another reason why Kia (KIMTF.PK) isn’t just a flash in the pan: A recent study from Experian Automotive gave Kia the No. 1 model in terms of brand loyalty — plus two other slots in the top 10. Stalwarts Toyota (TM) and Lexus, by contrast, didn’t even crack the top 10.

Kia and its corporate cousin, Hyundai (HYMLF.PK), have posted big sales increases in the U.S. market the last few years in a row, including a 19 percent increase for Kia in 2010, to 356,000. That was a U.S. record for the brand. Kia and Hyundai both belong to South Korea’s Hyundai Group.

Win them over, then hold onto ‘em

Now it looks as if Kia isn’t just attracting people — it’s keeping them, too. In the third quarter of 2010, almost 70 percent of Kia Forte owners who bought a car bought another Kia, according to Experian. That made it the No. 1 model in loyalty for the quarter. The Kia Soul and the Kia Sorento were also in the Top 10.

That result isn’t just a fluke, either. In the latest J.D. Power Customer Retention Study, which was published in December, Kia was No. 4. Hyundai was in a three-way tie for No. 2 with Toyota and Lexus. Ford was No. 1. According to J.D. Power, the auto industry average loyalty rate is only 48 percent.

Ford: Not too shabby, either

Ford (F) was the other big winner in the recent Experian data, with six of the Top 10 models in loyalty for the third quarter of 2010. The Chevrolet (GM) Impala was the only non-Ford or non-Kia on the list. That’s not necessarily curtains for Toyota by any means, but it’s not a good sign.

Kia, on the other hand, is on a well-documented roll in the U.S. market. The company started a new-product campaign in March 2009 with the all-new Kia Soul. New models since then have included the Kia Sportage, the Kia Forte and the Kia Optima.

Kia calls its streak of new products a “design-led transformation,” since the brand is using distinctive styling to set itself apart and to displace its old, bargain-basement image. If it can continue keeping customers after their first purchase, Kia won’t be just another pretty face.


By Jim Henry
February 14, 2011

Based in the New York metro region, Jim Henry is a veteran reporter with more than 20 years experience covering the auto industry for publications such as Automotive News. He was also department manager, corporate strategy and market research, for Mercedes-Benz USA, the German automaker's U.S. sales and marketing subsidiary. Jim is a board member and past president of the International Motor Press Association.

Russ Darrow Group Participates in Children’s Hospital Picnic

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The Russ Darrow Group was pleased to participate in the annual American Family Children’s Hospital picnic again this year! Sunday, August 15th, American Family children, their families and the Russ Darrow Group attended the picnic.

All who attended enjoyed games, delicious food, beautiful weather and a special day away from the hospital spending time with family and friends. The American Family Children’s Hospital extends their gratitude to the Russ Darrow Group for their continued support.

Test Drive a 2011 Kia Sorento

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This article features the all-new 2011 Kia Sorento and its sleek style and spacious comfort.

New Look for the 2011 Kia Optima

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The new 2011 Kia Optima's wrap-around taillights and grille are just two of the features which help complete its sleek new look.

Kia presents the 2010 Kia Forte

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Kia introduces the 2010 Kia Forte as an affordable, safe, compact 4-door vehicle and as a contender in the midsize vehicle category alongside the Honda Civic and Toyota Corolla.

The 2010 Kia Forte is well-equipped with safety features, fuel economy and more!
Kia of Madison
·6525 Odana Road
·Madison, WI 53719
·(888) 356-1417
·(888) 851-1171
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